Sora Retention Rate Hits 0%: Why App Downloads vs Retention Is the Real Problem
The tech world loves a hype cycle. A new tool emerges, hailed as “revolutionary,” and downloads skyrocket. But then comes the sobering reality: retention. According to SensorTower data, Sora—OpenAI’s text‑to‑video model—reportedly saw 30-day retention of just ~1%, with 60-day retention effectively hitting 0%. Compare that to TikTok’s 32% at 30 days, and the gap becomes … Read more