Facebook Ads Images Sizes

For Facebook ads, the number of image size variants you need depends on the ad placements you choose. This sizes ensures your ad looks good across Facebook, Instagram, Messenger, and Audience Network.

Here are the recommended image sizes for different placements:

1. Standard Image Ad Sizes

• Square (1:1) → 1200 x 1200 px (Best for Feed, Marketplace, Instagram Feed)
• Portrait (4:5) → 1200 x 1500 px (Best for Facebook & Instagram Feeds)
• Landscape (1.91:1) → 1200 x 628 px (Best for Facebook Feed, Audience Network)

2. Stories & Reels (Full-Screen)

• Vertical (9:16) → 1080 x 1920 px (Best for Facebook/Instagram Stories & Reels)

3. Carousel Ads (Multiple Images)

• Square (1:1) → 1080 x 1080 px (Best for Facebook & Instagram Carousel)

4. Facebook Right Column Ads

• Landscape (1.91:1) → 1200 x 628 px

5. Messenger Ads

• Square (1:1) → 1200 x 1200 px
• Landscape (1.91:1) → 1200 x 628 px

6. Collection Ads (Instant Experience)

• Square (1:1) → 1080 x 1080 px
• Landscape (1.91:1) → 1200 x 628 px

Minimum Image Variants You Need:

1. Square (1:1) → 1200 x 1200 px
2. Portrait (4:5) → 1200 x 1500 px
3. Landscape (1.91:1) → 1200 x 628 px
4. Vertical (9:16) → 1080 x 1920 px (for Stories/Reels)